Marketing Analytics: Grocery Transactions
2018
Shopper Card joint project with Catherine Devine and Smit Patel for Marketing Analytics class (MAR 653) at Syracuse University.
Summary:
Analyzed household grocery transactions using K-Means Clustering and Linear Regression. Used K-means to cluster ~800 households into 4 customer groups. Used Linear Regression to analyze ~46,000 transactions and determine how variables impact sales.